Investigations and In-Depth Reports Featured as Local Stations Kick Off February News Ratings Period
Posted in KEYE-TV, KVUE-TV, KXAN-TV, TV News on February 6th, 2012 by Bill Church – Be the first to commentFebruary sweeps are here again—that time when local TV news teams try for special reports which might hook just a few more viewers to add to the ratings numbers.
KXAN-TV took advantage of its Sunday NBC SuperBowl/The Voice connection to hype its major investigation into alleged financial shenanigans at a local youth football league, set to air Monday, February 6. The series features Chief Investigator Chris Willis.
The competition started Thursday and Friday, February 2 and 3, with investigations into non-working private fire hydrants, citizens who sneak into the State Capitol while skipping the metal detectors on the main entrances, a puppy mill selling sick dogs, and kids not ready for kindergarten.
All four stories did provide a public service. No fluff. But for promotional purposes to lure viewer eyeballs, the choice was fairly obvious. Cute kids and cute puppies are going to win on television every time over buildings and fire hydrants.
In a close decision, my wife and I chose the kids over the dogs. To us, the in-depth report by KXAN-TV’s Doug Shupe, based on a recent report by the United Way Capital Area “Success By 6” program, highlighted a serious matter. The report showed that many Central Texas children are behind before they ever reach their first classroom. They are lacking in communication, problem solving and fine motor skills, according to the report.
United Way and Samsung will provide nearly 200 families with tablet computers and wireless internet access at home in an effort to help busy parents do better. They also plan parent/child reading sessions and parent training in early education at local libraries as a result of the study.
KVUE-TV is now calling its investigative team, “The Defenders.” In a two part series, stretched longer than it needed to be, chief investigator Keli Rabon exposed an alleged Austin puppy mill which had sold a number of dogs which died soon after sale. The piece included undercover footage which added little. The facts were enough—the owner had already had his dogs taken away from him once in San Antonio where he was charged with animal cruelty. With tips on how to pick a dog seller and a promise from state Rep. Eddie Rodriguez to introduce new legislation to go after dog sellers, the story may bring some positive results.
In third place, we put the Capitol security story by Lisa Leigh Kelly, an “exclusive” on KEYE-TV. Kelly and her photographer had no trouble nailing numerous Capitol visitors who merely “piggy-backed” on someone with a security pass to dart into one of the side doors, thus skipping the metal detectors at the main entrances. Most disturbing was the fact that DPS Capitol police claimed to know all about the security “weak link,” yet did nothing about it. Hopefully, the exposure on KEYE will spur some action.
Finally, KXAN’s Thursday investigation into non-working fire hydrants on private property was informative. Investigative Reporter Erin Cargile presented good detail, but unfortunately, the facts indicated the problem was not that severe. After testing 3,400 hydrants, only 82 still do not work. The rest will be tested, so the problem is being handled. The video was not exciting–seen one hydrant you’ve seen them all. Strange to me that KXAN didn’t choose to feature the excellent kids story on the first night of ratings and come back with the fire hydrants Friday.
What do you think? Did you see any of these stories? Do you agree or disagree with my assessment? Please comment.





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